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1. Information We Collect

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We collect information that you voluntarily provide to us, including:

• Personal Identifiers: Name, email address, phone number, and mailing address.

• Health & Wellness Information: Skin type, medical history, allergies, and treatment preferences (collected via intake forms to ensure safe and effective service).

• Payment Information: Credit card details and billing addresses (processed securely through our third-party payment processors).

• Technical Data: IP address, browser type, and usage data collected through cookies.

 

2. How We Use Your Information

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We use the information we collect to:

• Schedule, confirm, and manage your appointments.

• Provide personalized skincare treatments and consultations.

• Process payments for services and products.

• Send appointment reminders and occasional promotional updates (you may opt-out at any time).

• Improve our website functionality and client experience.

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We use various tracking technologies to improve your experience, analyze site traffic, and support our marketing efforts. These include:

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• Marketing & Retargeting Pixels: We use the Meta Pixel (Facebook/Instagram), TikTok Pixel, and Bing Webmaster/Microsoft Advertising tags. These tools allow us to measure the effectiveness of our ads and show you relevant Serene Aesthetics Studio promotions on other platforms based on your visits to our site.

• Behavioral Analytics (Microsoft Clarity): We partner with Microsoft Clarity and Microsoft Advertising to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replay. This helps us identify where users might be getting stuck and improve our website's design. By using our site, you agree that we and Microsoft can collect and use this data.

• Google Analytics: We use Google Analytics to track general website traffic and user demographics to ensure our content is reaching the right audience.

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You can control how these companies track your data by using the following opt-out tools:

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• Microsoft/Bing: Microsoft Privacy Dashboard

• TikTok: TikTok Privacy Policy & Ad Settings

• Meta (Facebook/Instagram): Facebook Ad Preferences

• Google: Google Ad Settings

• General Opt-Out: You can opt out of many third-party vendors' uses of cookies by visiting the Network Advertising Initiative (NAI) opt-out page.

 

3. Sharing Your Information

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We do not sell or rent your personal information to third parties. We only share data with trusted service providers who help us run our business, such as:

• Booking Software: To manage your appointments.

• Payment Processors: To securely handle transactions.

• Legal Requirements: If required by law or to protect the rights and safety of our studio and clients.

 

4. Data Security

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We implement a variety of security measures to maintain the safety of your personal information. Sensitive data (such as credit card info and health intake forms) is transmitted via Secure Socket Layer (SSL) technology and encrypted within our providers' databases.

 

5. Cookies

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Our website uses "cookies" to enhance your experience. You can choose to disable cookies through your browser settings, though this may affect your ability to use certain features of the site.

 

6. Your Rights and Choices

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You have the right to:

• Access the personal information we hold about you.

• Request that we correct or delete your personal data.

• Opt-out of marketing communications by clicking "unsubscribe" in our emails.

 

7. Third-Party Links

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Our website may contain links to other sites (such as professional skincare brands we carry). We are not responsible for the privacy practices of those external websites.

 

8. Changes to This Policy

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We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date."

 

9. Contact Us

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If you have questions regarding this Privacy Policy, please reach out to us:

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• Email: sereneaestheticsstudio25@gmail.com